Why consent needs fixing and why now
Marzia Zafar, Deputy Director of Governance for Data & Decentralisation at Ofgem, opened the discussion, setting out the reality facing the retail energy sector. The system is becoming more complex, data is moving faster and further, and consumers risk losing visibility and control unless a trusted and consistent model is in place.
The call to action is straightforward: the market needs a unified consent solution that safeguards consumers while facilitating innovation.
A clearer, simpler way for consumers to stay in control
The Consumer Consent Solution aims to do exactly that.
- One standard approach for consumers to say who can access their data and for what purpose
- A common framework that Suppliers, Third Parties, and Tech Providers can all rely on
- Secure and auditable data sharing that supports new services without compromising protection
The programme is being co-shaped by RECCo, with Ofgem, DESNZ, Service Partners, and wider stakeholders to keep the solution credible and practical.
How the system will work
We explored the core components. These include a Consent Management System that records and evidences permissions, a Trust Framework, and an Accreditation Model, so only trusted parties can access data and verify identities. This means consent can be confidently matched to the right person. The emphasis is on making consent journeys understandable and usable, not simply compliant. This framework will become a core retail function, supporting consistent consumer journeys as new services emerge.
Timeline: what to expect next
The roadmap is already taking shape.
- Requirements gathering is underway
- A Design Consultation is scheduled to launch in February 2026
- A phased delivery will follow, targeting a Minimum Marketable Product in March 2027
- Industry support, testing, and guidance will run alongside development to build readiness from the outset
The direction is clear: this is a long-term, collaborative programme and early industry involvement is key to its success.
What we heard from the market
An interactive discussion highlighted both enthusiasm and practical considerations. Stakeholders see strong opportunities to simplify consumer messaging, streamline processes, and create clearer routes to innovation. They also flagged challenges around integration, alignment with existing obligations, and the need for practical examples such as case studies and demonstrations to build confidence.
Q&A: governance, security, and alignment
The session closed with questions on governance and consumer oversight, security expectations, alignment with frameworks such as the Smart Energy Code, and when industry can expect detailed impact assessments.
To unpack these areas further, we’re hosting a Design Consultation Webinar in February 2026, followed by an in-person Consumer Consent Engagement Day later in the year. In the meantime, our Consumer Consent Digest newsletter will keep you updated on progress, and our dedicated team is always available to support with any questions.
Stay involved
- Read the Consumer Consent Solution webinar presentation and watch the recording
- Join our Design Consultation Webinar in February 2026 to review and respond to the proposed design: details will be shared shortly
- Join our in-person Consumer Consent Engagement Day later in the year for deeper dives into design, implementation, and use cases: details will be shared shortly
- Access regular updates and resources on the REC Portal’s Consumer Consent Hub, including newsletters, FAQs, and the difference between Consumer Consent and Tariff Interoperability
- If you have any questions or would like to register your interest in future working sessions, contact communications@retailenergycode.co.uk
